How often should you update your app?

A mobile app is not a “set it, and forget it” tool. Once you’ve published your app, app updates can be a most effective marketing tool. If you want your app to continue to function the way it's intended, your app requires maintenance and regular...

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An open letter to tradeshow marketers everywhere

An open letter to: All those individuals who spend countless hours preparing, building and sweating over every aspect of their company's tradeshow booths multiple times a year Sales people who are on the road, across the country, maybe even the world, running out of print...

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